The Cluetrain Manifesto
After having read the manifesto online, in bits and pieces, over the past few years, I went out and purchased the book. It's now in paperback, so not too expensive. It was a great read again, and even though the authors state that it is not a business book, it provides a good lens though which to view our networked world. One of my favourite paragraphs is in the last chapter:
"Fact is, we don't care about business -- per se, per diem, au gratin. Given half a chance, we'd burn the whole constellation of obsolete business concepts to the waterline. Cost of sales and bottom lines and profit margins -- if you're a company, that's your problem. But if you think of yourself as a company, you've got much bigger worries. We strongly suggest you repeat the following mantra as often as possible until you feel better: "I am not a company. I am a human being.""
The Cluetrain Manifesto — Entire Text Index Page
After having read the manifesto online, in bits and pieces, over the past few years, I went out and purchased the book. It's now in paperback, so not too expensive. It was a great read again, and even though the authors state that it is not a business book, it provides a good lens though which to view our networked world. One of my favourite paragraphs is in the last chapter:
"Fact is, we don't care about business -- per se, per diem, au gratin. Given half a chance, we'd burn the whole constellation of obsolete business concepts to the waterline. Cost of sales and bottom lines and profit margins -- if you're a company, that's your problem. But if you think of yourself as a company, you've got much bigger worries. We strongly suggest you repeat the following mantra as often as possible until you feel better: "I am not a company. I am a human being.""
The Cluetrain Manifesto — Entire Text Index Page
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